Programmatic DSP Platform

ADVERTISING FOR HEALTHCARE AND PHARMA SUPPLY CHAIN

 

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Demand Side Platform

Brands that trust in our platform

Abbott
Bayer
Gsk
Johnson
Merck Sharp Dohme
Pyg

Live Display Banners Campaigns

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Publishers
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Agencies
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Brands

What we have done

In 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% to reach $9.53 billion, making it the fastest-growing industry after computing products and consumer electronics (which will grow 18.0% this year).

What’s driving overall healthcare and pharma digital ad spending growth?
Dollars are being spent on advertising related to COVID-19, as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related information. The crisis also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor’s offices and medical clinics.

What is healthcare and pharma’s share of total US digital ad spending?
Healthcare and pharma will make up 7.1% of all US digital ad spending, which is much smaller than top spenders like retail (21.0%) and financial services (14.6%), but larger than entertainment (5.2%), media (4.7%), and travel (2.4%).

Which ad format is growing the fastest?
Spending on display will grow 15.7% in 2020, reaching $4.04 billion, making it the fastest-growing format in healthcare and pharma. However, 55.6% of digital spending will go toward search, compared with 42.4% going toward display.

How much is spent on mobile compared with desktop?
While the majority of healthcare and pharma’s digital spending goes toward mobile (57.5%), this vertical spends below the average for all industries (which is 68.0%). Healthcare and pharma’s share of spending allocated to desktop/laptop is higher than average, at 42.5% this year.

Ad Units

Display Ads

Display ads to get audience attention.

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Video Ads

Video in banner to get audience attention.

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Rich Media Ads

Rich Media ads to get audience attention.

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Audio Ads

Audio ads to get audience attention.

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HTML5 Ads

HTML5 ads to get audience attention.

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Interstitial Ads

Interstitial ads to get audience attention.

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Channels

We support all media types

Mobile
Tablet
Desktop
Smart TV
 

SOME OF OUR IMPORTANT FEATURES

Clients can easily create and manage mobile ad campaigns across both Android and iOS, access analytics, and optimize campaigns.
Optimization: This system leverages the power of artificial intelligence and big data to optimize campaigns in real-time across all of our supply partners, providing the ability to real-time bid on ads.
Inventory: Adpharma Demand-Side Platform (DSP) enables advertisers to buy mobile advertising inventory on RTB basis across a wide range of publishers.

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About Us

Professionals with more than 20 years of experience in the online world guarantee the most efficient and economical way to reach your audience, in any device and format.

Adpharma

9545 Harding Avenue, Surfside, Miami Florida 33154, United States
P: +1 (786) 753-7839

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